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2

May

Outtakes from Dale’s Promotional Video

Posted by dpollak  Published in Dale Pollak, Home

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2

May

Used vs. New Floor Traffic

Posted by bkrouse  Published in Home

For the past two years we have run a 80% new vs. 20% used ratio with our Black Book online lead generation tool and this past 4 months the ratio has switched to about 60% looking to buy used and only 40% looking for a value on their used car considering a New unit. […]

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2

May

Market Shift from Trucks to Cars

Posted by bkrouse  Published in Home

Dale-we just finished one of our best months in total sales in years delivering as many new Chevy passenger cars -34- in the last three days of April as we had in the previous 27 days for a total of 68 cars. GM put an additional $1,000 on top of all other incentives on their […]

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2

May

The Core is Rotten

Posted by dpollak  Published in Core Inventory, Dale Pollak, Day's Supply, Home

OK, I’m going to go out on a limb to challenge a conventional notion. I’m really troubled by the concept of “core inventory”. I’m not saying that each store doesn’t have a certain natural traffic profile based on its brand, location and community, but I am suggesting that the notion of a “core inventory,” while […]

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