For the past two years we have run a 80% new vs. 20% used ratio with our Black Book online lead generation tool and this past 4 months the ratio has switched to about 60% looking to buy used and only 40% looking for a value on their used car considering a New unit. […]

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Dale-we just finished one of our best months in total sales in years delivering as many new Chevy passenger cars -34- in the last three days of April as we had in the previous 27 days for a total of 68 cars. GM put an additional $1,000 on top of all other incentives on their […]

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OK, I’m going to go out on a limb to challenge a conventional notion. I’m really troubled by the concept of “core inventory”. I’m not saying that each store doesn’t have a certain natural traffic profile based on its brand, location and community, but I am suggesting that the notion of a “core inventory,” while […]

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Yesterday, I had a really eye-opening experience while visiting a dealership in a Detroit, MI suburb. While using a new tool that was just created to analyze the number and type of used vehicles being purchased in various markets, we noticed something that was fairly alarming. Specifically, we were comparing the number of […]

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