I could not agree more with your comments. I worked for Matt over the past three and a half years while he was at Acton Toyota and he made me a believer in the power of third party testimonials such as the ones on DealerRater.com. How could I not believe in Dealer Rater after all it has done for Acton Toyota and what it is starting to do for the industry? Since we have been a certified dealer, we have been given great leads that we can close at a high percentage. I know that I will continue to promote Dealer Rater and Matt Lamoureux as he continues to change the way cars are sold!

Justin Brun
Internet Sales Manager
Acton Toyota Scion

Nice post.

Retailers, especially car dealers, need to realize the importance and power of online review & rating sites.

Last year, 51% of car shoppers searched online for reviews of specific car brands - and 33% searched for dealership reviews.

Offering this level of transparency to the consumer is so important; consumers want “real” information about dealerships.

I’m expanding our presence in this area as well - Matt is on my list of people to get in touch with…

Here’s a great article w/info about what shoppers are looking for - reviews & opinions are what’s important.

http://www.emarketer.com/Article.aspx?id=1006356&src=article1_newsltr

Eric

I cannot thank you enough for taking my call today…and for keeeping an open mind.

I am pursuing my passion for technology, digital marketing, and customer centric thinking to further advance forward-thinking best practices in an industry long considered to be anemic in embracing change.

As my close friend and mentor, Mike Hills, recently shared with me: “DealerRater.com provides an avenue for forward thinking and customer centric dealerships like Acton Toyota to gain market leadership.”

He’s absolutely right, and I feel fortunate to play a role in changing the way America buys cars.

Feel free to contact me with your comments.

Thanks again, Dale.

Matt Lamoureux
matt@dealerrater.com
781-696-4897
http://www.DealerRater.com