26
Nov
Below is a question recently asked from a dealer, and my response to them…
Dale we recently signed up with vAuto and I have to say so far I love it. I feel more empowered and have a greater understanding of the market conditions we’re in. Or at least I feel more confident in this market. […]
25
Nov
We have been running a small classified ad in the local newspaper which says “we buy used cars at book”. Admittedly, we have mostly purchased higher mileage wholesale type cars which we in turn sell to wholesalers. It all helps pays some bills. We have also purchased some nice cars at the right prices from […]
25
Nov
Recently, I received this question from a client and provided the following response:
There is no doubt that once you price vehicles in a highly competitive fashion there needs to be a change of culture in the showroom. Let’s not forget that we have conditioned our sales representatives and managers that it’s necessary to knock a […]
21
Nov
Below I have listed the Top 10 violations of what I consider to be used car management best practices. Along with each I have provided an explanation as to why it is damaging to good departmental health and prosperity. Do any of these offenses look familiar?
1. Keeping vehicles over 60 days– A firm aging […]
17
Nov
Anyone in the car business today owes it to themselves to speak with Bill Pearson, the owner and general manager of Finish Line Ford in Peoria, Illinois. Saturday, November 15, I was copied on a text message sent from Pearson to his partner Jeff Green. The message proclaimed that they had finished the day with […]
10
Nov
Some people define insanity as doing the same thing over and over and expecting a different result. I say that this is one definition of insanity, but there is yet another that we have all experienced over the past six months. This one has been caused by gas prices going from $2.50 per gallon to […]
4
Nov
In our new Internet Marketing World…
The day of the cost plus model is dead and gone.
Market is going to become more and more transparent.
Vehicle reliability and longevity is rising
Consumer’s loyalty is falling
Cars are becoming more like a commodity
Branding is far more difficult as we move away from Broadcast media
So, […]
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