Comments on: How to Increase Internet Leads without Spending More Money http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/ Used Car Market - A Guide for Success Thu, 02 Sep 2010 17:23:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Joe http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/comment-page-1/#comment-10292 Joe Mon, 17 Aug 2009 20:13:59 +0000 http://www.dalepollak.com/?p=386#comment-10292 Responses to “How to Increase Internet Leads without Spending More Money” Once you have V-auto and use it to it's fullest (which is where the real advantages are), we must focus on getting as much traffic to our own web site and calls into our dealership (1st party) from all of these implimented processes. Focusing on Review Sites and Local Directories and Organic SEO have our Honda store getting 50 and 60% more traffic. Don't over look all the Search assets available. Great blog - I have both my UCM's and GSM's clicking in! Thanks for this Dale! I am now looking processes we can change so can get my info on the neyt faster because of this blog! Responses to “How to Increase Internet Leads without Spending More Money”
Once you have V-auto and use it to it’s fullest (which is where the real advantages are), we must focus on getting as much traffic to our own web site and calls into our dealership (1st party) from all of these implimented processes. Focusing on Review Sites and Local Directories and Organic SEO have our Honda store getting 50 and 60% more traffic. Don’t over look all the Search assets available. Great blog – I have both my UCM’s and GSM’s clicking in! Thanks for this Dale! I am now looking processes we can change so can get my info on the neyt faster because of this blog!

]]> By: dpollak http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/comment-page-1/#comment-10238 dpollak Fri, 14 Aug 2009 16:16:24 +0000 http://www.dalepollak.com/?p=386#comment-10238 Dale: Love the post. Right on the money. I saw you speak yesterday at the Kain and Suzuki event in Atlanta. I'm always amazed at how you're able to get people thinking about their inventory in new, different, and profitable ways. Keep up the good work. Looking forward to the new book! Cheers, Mike Mike, It was good to see you yesterday, although briefly. Thank you for your kind comments. The team from Dealer.com really does a great job. It's no surprise that you are experiencing big-time success. Keep it up, you're making a great contribution to the industry. Dale Dale:

Love the post. Right on the money. I saw you speak yesterday at the Kain and Suzuki event in Atlanta. I’m always amazed at how you’re able to get people thinking about their inventory in new, different, and profitable ways. Keep up the good work. Looking forward to the new book!

Cheers,

Mike

Mike,

It was good to see you yesterday, although briefly. Thank you for your kind comments. The team from Dealer.com really does a great job. It’s no surprise that you are experiencing big-time success. Keep it up, you’re making a great contribution to the industry.

Dale

]]> By: dpollak http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/comment-page-1/#comment-10213 dpollak Wed, 12 Aug 2009 14:31:53 +0000 http://www.dalepollak.com/?p=386#comment-10213 Teresa, I haven't seen you on the blog before. Thanks for the response. Let me know if there is anything that I can do for you. Thanks - Dale Teresa,

I haven’t seen you on the blog before. Thanks for the response. Let me know if there is anything that I can do for you.

Thanks – Dale

]]> By: Teresa Antcliff http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/comment-page-1/#comment-10212 Teresa Antcliff Wed, 12 Aug 2009 12:41:48 +0000 http://www.dalepollak.com/?p=386#comment-10212 Dale: Since we have started with VAuto we have seen a huge increase in internet interest in vehicles that in the past would have taken your suggested 7-10 days. Even without pictures of them. Thanks for the heads up to take pictures as soon as possible, for I believe now after reading your posting that it would create even more excitement. Dale:
Since we have started with VAuto we have seen a huge increase in internet interest in vehicles that in the past would have taken your suggested 7-10 days. Even without pictures of them. Thanks for the heads up to take pictures as soon as possible, for I believe now after reading your posting that it would create even more excitement.

]]> By: Ben Gaggero http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/comment-page-1/#comment-10199 Ben Gaggero Tue, 11 Aug 2009 16:11:20 +0000 http://www.dalepollak.com/?p=386#comment-10199 Dale, Great topic. Efficiency is what I got out of this. Cutting expenses and lowering overhead is on most dealership agendas now a days. (I said most) Yet, on just about every vehicle acquired the vast majority loose 2 weeks of business. WOW! Simple fixes too... My question is, are deep pocketted dealers really this blind to let 2 weeks of "days in stock" go by without being merchandised? I believe that getting expensive, fluctuating inventory on the web in a timely matter is a direct reflection of proactive vs. reactive process implements. Simply put, it comes down to going the extra mile upon acquisition. Dealers, via VAuto have the ability to have these pictures filed and ready to post from a couple of different areas, depending on where and how the vehicle was acquired. Examples I am referring to are known to only those that are there in front of the vehicle, exchanging orders and/or checks. A simple group of pictures taken from a quality cel phone and a decent "eye" for the shot is effective as well. We all have the tools in other words. Take the pictures NOW. Or would that take too much effort on the acquisition side? In addition to those simple fixes, the copy/paste method is quite easily applied from "condition reports" if you are an on-line buyer. It seems to me that the more "upper mgmt" I talk to, begging for help, the more I see "reactive" actions becoming "the norm" vs. making it easy on themselves with effective processes. I believe waiting 2 weeks to merchandise in todays market, using stocking tools we have available is just asking for defeat. Thanks again for a great "heads up" topic. Dale,
Great topic. Efficiency is what I got out of this. Cutting expenses and lowering overhead is on most dealership agendas now a days. (I said most) Yet, on just about every vehicle acquired the vast majority loose 2 weeks of business. WOW! Simple fixes too… My question is, are deep pocketted dealers really this blind to let 2 weeks of “days in stock” go by without being merchandised? I believe that getting expensive, fluctuating inventory on the web in a timely matter is a direct reflection of proactive vs. reactive process implements. Simply put, it comes down to going the extra mile upon acquisition. Dealers, via VAuto have the ability to have these pictures filed and ready to post from a couple of different areas, depending on where and how the vehicle was acquired.
Examples I am referring to are known to only those that are there in front of the vehicle, exchanging orders and/or checks. A simple group of pictures taken from a quality cel phone and a decent “eye” for the shot is effective as well. We all have the tools in other words. Take the pictures NOW. Or would that take too much effort on the acquisition side? In addition to those simple fixes, the copy/paste method is quite easily applied from “condition reports” if you are an on-line buyer.
It seems to me that the more “upper mgmt” I talk to, begging for help, the more I see “reactive” actions becoming “the norm” vs. making it easy on themselves with effective processes. I believe waiting 2 weeks to merchandise in todays market, using stocking tools we have available is just asking for defeat.
Thanks again for a great “heads up” topic.

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