Comments on: Georgia on my mind http://www.dalepollak.com/2009/08/21/georgia-mind/ Used Car Market - A Guide for Success Thu, 02 Sep 2010 17:23:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ben Gaggero http://www.dalepollak.com/2009/08/21/georgia-mind/comment-page-1/#comment-10444 Ben Gaggero Wed, 26 Aug 2009 15:46:34 +0000 http://www.dalepollak.com/?p=401#comment-10444 Here's what I'm talking about... "Fun-factor" and "being real" on the showroom. I wonder what kind of volume in relation to the total market they do. Point is, they're sending the message as soon as buyers walk through the doors!!! Make it fun for your guests and employees. It would seem to me that marketing 101 is playing in right now...Be unique in the market place. Reality and adventure sells...No Doubt! But, we're missing the Alligator wrestler to put this one over the top. Really, who would want to make an emotional buying decision in a hospital or library setting? Coincidentally, even some hospitals and libraries are trying to put a little personality and "FUN-FACTOR" in the message mix. Is it safe to say that this "message" is based on the demographics? Georgia is a definately unique. Way to go "Adventure Chev". (you got a set!) Here’s what I’m talking about… “Fun-factor” and “being real” on the showroom. I wonder what kind of volume in relation to the total market they do. Point is, they’re sending the message as soon as buyers walk through the doors!!! Make it fun for your guests and employees. It would seem to me that marketing 101 is playing in right now…Be unique in the market place.

Reality and adventure sells…No Doubt! But, we’re missing the Alligator wrestler to put this one over the top. Really, who would want to make an emotional buying decision in a hospital or library setting? Coincidentally, even some hospitals and libraries are trying to put a little personality and “FUN-FACTOR” in the message mix.

Is it safe to say that this “message” is based on the demographics? Georgia is a definately unique. Way to go “Adventure Chev”. (you got a set!)

]]> By: Joe Kirby http://www.dalepollak.com/2009/08/21/georgia-mind/comment-page-1/#comment-10393 Joe Kirby Sat, 22 Aug 2009 22:08:25 +0000 http://www.dalepollak.com/?p=401#comment-10393 Dale, I don't need to tell you how disappointed I was to have missed you, yet I am glad I didn't overshadow the 'gang'. I'm sure I would have monopolized you had I been there. Your compliments are overwhelming, maybe even a little embarrassing, but thank you. I'll try to put those encouraging words in to action as best I can now that you've 'hung me out' there. Congratulations on having what appear to be very talented and gifted children. I have a feeling your investment in Emory is going to be a good one. Next time you're passing through, I'd love to show you around Chattanooga too, I know you'd enjoy it. Take care. Joe. Dale,
I don’t need to tell you how disappointed I was to have missed you, yet I am glad I didn’t overshadow the ‘gang’. I’m sure I would have monopolized you had I been there. Your compliments are overwhelming, maybe even a little embarrassing, but thank you. I’ll try to put those encouraging words in to action as best I can now that you’ve ‘hung me out’ there. Congratulations on having what appear to be very talented and gifted children. I have a feeling your investment in Emory is going to be a good one. Next time you’re passing through, I’d love to show you around Chattanooga too, I know you’d enjoy it. Take care. Joe.

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