Comments on: Click to do what? http://www.dalepollak.com/2009/11/03/click/ Used Car Market - A Guide for Success Sun, 05 Feb 2012 19:04:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Ray Evans http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-12219 Ray Evans Sun, 15 Nov 2009 23:19:25 +0000 http://www.dalepollak.com/?p=452#comment-12219 You are exactly right. I beta-tested that concept years ago on one of my sites (dfwdealerdirect). I paid $5,000 to have a developer create it. I even had an animated figure do the negotiating. It was fun, but it didn't work. All the visitors would do is bid a dollar until they reached the minimum acceptable price (like a lot of folks do on ebay). Then they would log off (they had the price, what else did they need?). My advice...stay away. Ray You are exactly right. I beta-tested that concept years ago on one of my sites (dfwdealerdirect). I paid $5,000 to have a developer create it. I even had an animated figure do the negotiating. It was fun, but it didn’t work. All the visitors would do is bid a dollar until they reached the minimum acceptable price (like a lot of folks do on ebay). Then they would log off (they had the price, what else did they need?).

My advice…stay away.

Ray

]]> By: Ray Evans http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-19420 Ray Evans Sun, 15 Nov 2009 23:19:00 +0000 http://www.dalepollak.com/?p=452#comment-19420 You are exactly right. I beta-tested that concept years ago on one of my sites (dfwdealerdirect). I paid $5,000 to have a developer create it. I even had an animated figure do the negotiating. It was fun, but it didn't work. All the visitors would do is bid a dollar until they reached the minimum acceptable price (like a lot of folks do on ebay). Then they would log off (they had the price, what else did they need?). My advice...stay away. Ray You are exactly right. I beta-tested that concept years ago on one of my sites (dfwdealerdirect). I paid $5,000 to have a developer create it. I even had an animated figure do the negotiating. It was fun, but it didn’t work. All the visitors would do is bid a dollar until they reached the minimum acceptable price (like a lot of folks do on ebay). Then they would log off (they had the price, what else did they need?).

My advice…stay away.

Ray

]]> By: Jeff Kershner http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-11962 Jeff Kershner Sun, 08 Nov 2009 16:21:59 +0000 http://www.dalepollak.com/?p=452#comment-11962 I agree with you Dale and I have yet seen and dealer website negotiating tool make any real impact. Most dealers get on board for a few months only to see it fail. Consumers do not flock to a dealers website to negotiate on the price of a car. I believe that has been proven over again. So many resources placed into ineffective products across this industry. I agree with you Dale and I have yet seen and dealer website negotiating tool make any real impact. Most dealers get on board for a few months only to see it fail.

Consumers do not flock to a dealers website to negotiate on the price of a car. I believe that has been proven over again.

So many resources placed into ineffective products across this industry.

]]> By: Jeff Kershner http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-19419 Jeff Kershner Sun, 08 Nov 2009 16:21:00 +0000 http://www.dalepollak.com/?p=452#comment-19419 I agree with you Dale and I have yet seen and dealer website negotiating tool make any real impact. Most dealers get on board for a few months only to see it fail. Consumers do not flock to a dealers website to negotiate on the price of a car. I believe that has been proven over again. So many resources placed into ineffective products across this industry. I agree with you Dale and I have yet seen and dealer website negotiating tool make any real impact. Most dealers get on board for a few months only to see it fail.

Consumers do not flock to a dealers website to negotiate on the price of a car. I believe that has been proven over again.

So many resources placed into ineffective products across this industry.

]]> By: Joe Pistell http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-11931 Joe Pistell Fri, 06 Nov 2009 18:42:39 +0000 http://www.dalepollak.com/?p=452#comment-11931 My $0.02. Reminds me of ebay. Customers see it as a price discovery tool... it taps into the "I hate to haggle" vibe. Ebay is proof that it won't work. I know eBay better than most, I was a featured speaker for ebay at 04 NADA Vegas. For most of the USA, eBay has since devolved into a lead generating tool, generating phone calls filled with useless vultures and bottom feeders. My $0.02.

Reminds me of ebay. Customers see it as a price discovery tool… it taps into the “I hate to haggle” vibe.

Ebay is proof that it won’t work. I know eBay better than most, I was a featured speaker for ebay at 04 NADA Vegas. For most of the USA, eBay has since devolved into a lead generating tool, generating phone calls filled with useless vultures and bottom feeders.

]]> By: Joe Pistell http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-19418 Joe Pistell Fri, 06 Nov 2009 18:42:00 +0000 http://www.dalepollak.com/?p=452#comment-19418 My $0.02. Reminds me of ebay. Customers see it as a price discovery tool... it taps into the "I hate to haggle" vibe. Ebay is proof that it won't work. I know eBay better than most, I was a featured speaker for ebay at 04 NADA Vegas. For most of the USA, eBay has since devolved into a lead generating tool, generating phone calls filled with useless vultures and bottom feeders. My $0.02.

Reminds me of ebay. Customers see it as a price discovery tool… it taps into the “I hate to haggle” vibe.

Ebay is proof that it won’t work. I know eBay better than most, I was a featured speaker for ebay at 04 NADA Vegas. For most of the USA, eBay has since devolved into a lead generating tool, generating phone calls filled with useless vultures and bottom feeders.

]]> By: dpollak http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-11919 dpollak Thu, 05 Nov 2009 22:13:26 +0000 http://www.dalepollak.com/?p=452#comment-11919 This guy Ray is one of the smartest e-commerce guys that I know. Thanks for your contribution Ray. This guy Ray is one of the smartest e-commerce guys that I know.

Thanks for your contribution Ray.

]]> By: dpollak http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-19417 dpollak Thu, 05 Nov 2009 22:13:00 +0000 http://www.dalepollak.com/?p=452#comment-19417 This guy Ray is one of the smartest e-commerce guys that I know. Thanks for your contribution Ray. This guy Ray is one of the smartest e-commerce guys that I know.

Thanks for your contribution Ray.

]]> By: Ray Fenster http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-11918 Ray Fenster Thu, 05 Nov 2009 20:14:17 +0000 http://www.dalepollak.com/?p=452#comment-11918 As an eCommerce Director that has always been skeptical of online auto buying services I wasted some resources and tried an earlier version. It required constant monitoring and frequent price changes. Inventory had issues most of the time and the bottom line is it did not work. As many know I was the beta tester of the eBay edealership and if worked correctly will produce leads that if handled correctly will turn into saies. As an eCommerce Director that has always been skeptical of online auto buying services I wasted some resources and tried an earlier version. It required constant monitoring and frequent price changes. Inventory had issues most of the time and the bottom line is it did not work. As many know I was the beta tester of the eBay edealership and if worked correctly will produce leads that if handled correctly will turn into saies.

]]> By: Ray Fenster http://www.dalepollak.com/2009/11/03/click/comment-page-1/#comment-19416 Ray Fenster Thu, 05 Nov 2009 20:14:00 +0000 http://www.dalepollak.com/?p=452#comment-19416 As an eCommerce Director that has always been skeptical of online auto buying services I wasted some resources and tried an earlier version. It required constant monitoring and frequent price changes. Inventory had issues most of the time and the bottom line is it did not work. As many know I was the beta tester of the eBay edealership and if worked correctly will produce leads that if handled correctly will turn into saies. As an eCommerce Director that has always been skeptical of online auto buying services I wasted some resources and tried an earlier version. It required constant monitoring and frequent price changes. Inventory had issues most of the time and the bottom line is it did not work. As many know I was the beta tester of the eBay edealership and if worked correctly will produce leads that if handled correctly will turn into saies.

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