Comments on: Cliff Banks of Dealer Magazine Reviews Velocity 2.0: Paint, Pixels and Profitability

By: Dale Pollak

Dale Pollak — Mon, 08 Feb 2010 15:38:00 +0000

Tom,

Thanks for your enthusiasm about the book. I see “Digital Debbie’s” all over the place, however there seems to be no consistency to their job requirements or compensation. I will keep my open for ones that meet the profile and requirements that I’ve written about. Please feel free to call me at any time.

Thanks,
Dale

By: Dale Pollak

Dale Pollak — Mon, 08 Feb 2010 14:38:52 +0000

Tom,

Thanks for your enthusiasm about the book. I see "Digital Debbie's" all over the place, however there seems to be no consistency to their job requirements or compensation. I will keep my open for ones that meet the profile and requirements that I've written about. Please feel free to call me at any time.

Thanks,
Dale

By: hawkchev

hawkchev — Fri, 05 Feb 2010 03:40:11 +0000

I got very excited reading this book. The last 1/3 of the book was so great I ended up staying up until 3AM to finish. WOW!

I am wondering. I like the idea of hiring a "Digital Debbie" for our dealership. Wondering if anyone has someone like "her" already and if they have a detailed job description they would be interested in sharing. Thanks.

Tom Hawkins
Fairmont, MN

By: Dale Pollak

Dale Pollak — Mon, 18 Jan 2010 15:41:58 +0000

Craig,

Thank you so much for the feedback. I would really appreciate it if you would post a review on Amazon once you’ve completed it. Thanks for all of your contributions.

By: craigbelowski

craigbelowski — Wed, 13 Jan 2010 18:40:43 +0000

Just opened the package from Amazon!!!! Even though I already read the pages I'm on (had to!) this book will probably read through tonight, and then multiple times. Required reading and happily read at Acton Toyota of Littleton.
Can't thank you enough for all I've learned, Craig

By: Fair Haven Partners

Fair Haven Partners — Wed, 13 Jan 2010 18:31:43 +0000

Today's must read: Velocity 2.0 Tomorrow's car business was already here yesterday

By: Peter Salinas

Peter Salinas — Tue, 12 Jan 2010 20:52:00 +0000

Dale, I’ve heard a lot of both positive and negative comments about your book and the vAuto Philosophy over the past 12-18 months. Seems many agree that driving vehicles over the curb faster and more efficiently is a good thing. Pretty difficult to disagree with that. Others have argued that by giving up gross in exchange for inventory turn can lead to financial disaster. Given that quality inventory is highly sought after and a premium is being paid on the wholesale side, wouldn’t it only hold true that passing along that premium to the consumer is the “mark-up” a dealer can ask for in exchange for having the vehicle the consumer wants? I’d appreciate your thoughts on this.