I think the high-end of the demand index is around 175 to 200%. Perhaps some of our AutoTrader friends could provide more clarification on this point. I don’t have a frame of reference for the Activity per Vehicle, again, perhaps someone from AT can help us on this metric. With 50% of your inventory 5 years or older, I have to believe that the early model package is a great value.

Kip, you’re definitely paying attention to the right metrics, the new metrics of used car management. Ask your AutoTrader rep to become accountable for an ever increasing number of VDPs. That’s what you’re working for. You might have to spend more money to get there, but if you’re doing all of the things right, and it seems that you largely are, then your additional investments will likely create the result. I don’t know if it’s possible, but I’d like to challenge you to achieve 10,000 VDPs in a single month.

Thanks,
Dale

I think the high-end of the demand index is around 175 to 200%. Perhaps some of our AutoTrader friends could provide more clarification on this point. I don't have a frame of reference for the Activity per Vehicle, again, perhaps someone from AT can help us on this metric. With 50% of your inventory 5 years or older, I have to believe that the early model package is a great value.

Kip, you're definitely paying attention to the right metrics, the new metrics of used car management. Ask your AutoTrader rep to become accountable for an ever increasing number of VDPs. That's what you're working for. You might have to spend more money to get there, but if you're doing all of the things right, and it seems that you largely are, then your additional investments will likely create the result. I don't know if it's possible, but I'd like to challenge you to achieve 10,000 VDPs in a single month.

Thanks,
Dale

What are the ‘top-dogs’ achieving in demand index?

2 other things that jumped out on the Scorecard are ‘Activity Per Vehicle’ (6.3) score and videos (34%). We currently are uploading and will be at 100% video by end of week.

Anything else?

What are the 'top-dogs' achieving in demand index?

2 other things that jumped out on the Scorecard are 'Activity Per Vehicle' (6.3) score and videos (34%). We currently are uploading and will be at 100% video by end of week.

Anything else?

Your demand index of 154% is very respectable. You state that you have a Premium package, for which brand? If it’s for Chevrolet, what percentage of your current inventory is Chevy? Keep in mind that you want to be sure that the brand of your Premium package aligns most appropriately with your inventory. I also know that AutoTrader’s Early Model Premium package is a good value. What percentage of your vehicles are 5 model years or older? Sorry for the follow up questions, but these are critical factors to be sure that your expenditures are being optimized. Also, be sure to get a hold of your AutoTrader rep to focus on getting your VDP conversions at least at 3%, and hopefully closer to 4%.

Thank you,
Dale

I’m very impressed with your analysis. You are speaking with the knowledge and expertise of a true 21st Century used car aficionado. Nice work.
Dale

Thanks,
Dale

My humble opinion is that you are looking really good! 81,000 search impressions with a 2,300 click thru rate on 25 units in stock looks good. That gives you a 2.8% SRP/VDP conversion ratio, which isnt bad but there is more out there! I think that if you can keep knocking out SRP's near 80,000 every month you can really make your dealership hum. Keep working with your AT rep and vAuto PM to find new and creative ways to drive those VDP's. I am working to get our numbers to be consistently between 4.0-5.0% SRP/VDP conversion. Think about what your possibilities would be with 3500+ active shoppers on your 25 cars every month would look like!

It seems like we are headed rigth but sometimes I am not sure. What is your opinion