Below is a graph that shows a downward trend for Toyota’s in the market place during the month of January. The X axis is the timeline, and the Y axis is the ratio of vehicles entering the market to leaving the market on that day.
While there is a great deal of variability, for both Toyota and “Other”, which is everything but Toyota, but what I think is note worthy is that starting in January, the ratio of cars entering the market to leaving the market for Toyota is consistently lower than the control group.
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The long term effects remain to be seen. The potential legal liability for Toyota is huge. I'm confident the recall will create a “Buy American” sentiment that domestic manufacturers should capitalize on. Interestingly the stock has dropped $20 and if it goes below $65, it would be a bargain. It was trading at $90 two weeks ago, and the falling stock price is an over-reaction to the recall. Either way Toyota may want to change their slogan, “I love what you do for me.”
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