What Do You Know About Used Car SEM and Pay Per Click? | Velocity

http://www.WhatDidEricSay.com Eric Miltsch

Dale – here’s my quick list on SEM vs. SEO

PPC:
Quick/Easy to set up – ads running within minutes (if you know what you’re doing)
Low cost
~30% of search traffic clicks on PPC ads (the rest goes to Organic results – that # will vary depending o who you ask – I tend to stay in this range)
Great place to test new strategies
Automatic reporting capabilities – high accountability
Decent ROI vs. other options

SEO:
Higher visibility within organic placements
Greater click-thru rates
Greater big-picture tie-in to your website (sites with proper SEO typically have better overall architecture)

I’ve always said a balance of both is needed. I use PPC more as a testing ground & for short term campaigns.

When used effectively, your total ad budget can be reduced while increasing your ROI and reducing your total cost of advertising per vehicle sold.
http://www.dalepollak.com Dale Pollak

Eric,

As always, thanks so much. You’re truly one of the best in the industry.
Dale
http://www.WhatDidEricSay.com Eric Miltsch

Thanks for the inspiration to be so…
Scott Wood

In answering your question about what company/tools have been tried, I just wanted to mention that I have had huge succes using PPC campaigns managed by eBizAutos (www.ebizautos.com). They are sophisticated, knowledgeable and affordable. Dealers have enough to learn in order to succeed in the digital space without also having to make themselves experts at SEM/PPC —- this is certainly an area where most dealers would benefit by leaving it to the experts. I am certainly not one and therefore rely on eBizAutos’ capabilities.