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	<title>Velocity &#124; DalePollak.com &#187; Merchandising</title>
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	<link>http://www.dalepollak.com</link>
	<description>Used Car Market - A Guide for Success</description>
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		<title>Two necessary conditions for used vehicle success</title>
		<link>http://www.dalepollak.com/2009/11/11/conditions-vehicle-success/</link>
		<comments>http://www.dalepollak.com/2009/11/11/conditions-vehicle-success/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 14:37:50 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Day's Supply]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Stocking Inventory]]></category>
		<category><![CDATA[Velocity]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[Cars.com]]></category>
		<category><![CDATA[Efficient-market hypothesis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Supply and demand]]></category>
		<category><![CDATA[Used car]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=459</guid>
		<description><![CDATA[
			
				
			
		
Today’s used car business is varied and complex.  What you have to do in order to be successful spans a wide range of skills from traditional lot management to virtual marketing.  It is unreasonable to expect success to occur by simply working harder and faster.  Rather, specific conditions must exist for success.  So what are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sunday school with Dale</title>
		<link>http://www.dalepollak.com/2009/11/04/sunday-school-dale/</link>
		<comments>http://www.dalepollak.com/2009/11/04/sunday-school-dale/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 14:43:13 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Appraisal]]></category>
		<category><![CDATA[Core Inventory]]></category>
		<category><![CDATA[Day's Supply]]></category>
		<category><![CDATA[Gross VS. Turn]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Stocking Inventory]]></category>
		<category><![CDATA[Velocity]]></category>
		<category><![CDATA[vAuto]]></category>
		<category><![CDATA[Car rental]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Illinois]]></category>
		<category><![CDATA[Marriott Courtyard]]></category>
		<category><![CDATA[Marriott International]]></category>
		<category><![CDATA[O'Hare International Airport]]></category>
		<category><![CDATA[Oak Brook  Illinois]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=454</guid>
		<description><![CDATA[
			
				
			
		
Over the past several weeks I&#8217;ve received numerous requests to meet with dealership personnel to review the basic fundamentals of velocity management. I&#8217;m finding it increasingly difficult to set dates and appointments in the near term. As a result I will be conducting periodic velocity training classes at our office in Oak Brook, Illinois on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click to do what?</title>
		<link>http://www.dalepollak.com/2009/11/03/click/</link>
		<comments>http://www.dalepollak.com/2009/11/03/click/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 21:22:49 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Hosted Components and Services]]></category>
		<category><![CDATA[Offer and acceptance]]></category>
		<category><![CDATA[President]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Web Design and Development]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=452</guid>
		<description><![CDATA[
			
				
			
		
OK &#8211; I just got back from Digital Dealer, and the conference was great. I did however see something that was really ridiculous. There&#8217;s actually two new companies out there that are introducing tools that allow dealers to negotiate with customers on-line.
Now maybe I&#8217;m crazy, but I&#8217;m sort of thinking that the fact that the [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>Dinner and conversation with author Michael Lewis</title>
		<link>http://www.dalepollak.com/2009/10/16/dinner-conversation-author-michael-lewis/</link>
		<comments>http://www.dalepollak.com/2009/10/16/dinner-conversation-author-michael-lewis/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 14:59:11 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Dale Pollak]]></category>
		<category><![CDATA[Day's Supply]]></category>
		<category><![CDATA[Gross VS. Turn]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Stocking Inventory]]></category>
		<category><![CDATA[Velocity]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Harvard Business School]]></category>
		<category><![CDATA[Liar's Poker: Rising Through the Wreckage on Wall Stree]]></category>
		<category><![CDATA[Michael Lewis]]></category>
		<category><![CDATA[Moneyball: The Art of Winning an Unfair Game]]></category>
		<category><![CDATA[Oakland Athletics]]></category>
		<category><![CDATA[Salomon Brothers]]></category>
		<category><![CDATA[The Blind Side: Evolution of a Game]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=433</guid>
		<description><![CDATA[
			
				
			
		
Yesterday I had the privilege of spending time with Michael Lewis, the author of Liar&#8217;s Poker, Blind Side, Moneyball, and other fascinating books about business, sports and life. It was Lewis&#8217;s book Moneyball that inspired me to start vAuto. 
In Moneyball, Lewis describes how Billy Bean, General Manager of the Oakland A&#8217;s, managed to beat [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/10/16/dinner-conversation-author-michael-lewis/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Is AutoTrader’s Premium package worth the money?  A question from Robert Stockton of Break Away Honda</title>
		<link>http://www.dalepollak.com/2009/08/28/autotraders-premium-package-worth-money-question-robert-stockton-break-honda/</link>
		<comments>http://www.dalepollak.com/2009/08/28/autotraders-premium-package-worth-money-question-robert-stockton-break-honda/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 15:34:11 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Auto Trader]]></category>
		<category><![CDATA[Automobile]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[Real estate]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Tommy Gibbs]]></category>
		<category><![CDATA[Used car]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=410</guid>
		<description><![CDATA[
			
				
			
		
Yesterday, Tommy Gibbs, a highly respected industry used car consultant, forwarded me the following question from Robert Stockton: 
Dale, what&#8217;s your opinion on Auto Trader Premium vs. Featured packages?
Here are my thoughts:
I have spent a huge amount of time lately analyzing the factors that drive success on AutoTrader. There is no question that the number [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/08/28/autotraders-premium-package-worth-money-question-robert-stockton-break-honda/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Georgia on my mind</title>
		<link>http://www.dalepollak.com/2009/08/21/georgia-mind/</link>
		<comments>http://www.dalepollak.com/2009/08/21/georgia-mind/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 19:50:57 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Disney World]]></category>
		<category><![CDATA[Emory University]]></category>
		<category><![CDATA[Frontierland]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[Indiana Jones]]></category>
		<category><![CDATA[Robert Kirby]]></category>
		<category><![CDATA[Walt Disney World Resort]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=401</guid>
		<description><![CDATA[
			
				
			
		
For the past several years, I&#8217;ve been communicating with Joe Kirby of Adventure Chevrolet in Dalton, Georgia. Although I talk to thousands of people throughout the industry, Joe has made an extraordinary impression on me. 
What&#8217;s unique about Joe, the owner of Edd Kirby&#8217;s Adventure Chevrolet is his brilliant understanding of how things work or [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/08/21/georgia-mind/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Increase Internet Leads without Spending More Money</title>
		<link>http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/</link>
		<comments>http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 14:06:39 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Automobile]]></category>
		<category><![CDATA[Bill Pearson]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[Car dealership]]></category>
		<category><![CDATA[Ford Motor Company]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Idaho]]></category>
		<category><![CDATA[Used car]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=386</guid>
		<description><![CDATA[
			
				
			
		
Image via Wikipedia
Over the past 6 months I&#8217;ve spent much of my time investigating and documenting the connection between online merchandising and used vehicle operational results. Specifically, what are the precise conditions that must exist for success in both the traditional used car environment as well as the virtual one. Many of my friends and [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/08/11/increase-internet-leads-spending-additional-money/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Not Always Easy At The Top</title>
		<link>http://www.dalepollak.com/2009/07/13/its-not-always-easy-at-the-top/</link>
		<comments>http://www.dalepollak.com/2009/07/13/its-not-always-easy-at-the-top/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 14:00:40 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Velocity]]></category>
		<category><![CDATA[Amateur]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[New Jersey]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[velocity dealer]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=372</guid>
		<description><![CDATA[
			
				
			
		

I&#8217;ve heard from several velocity dealers that aggressive vehicle pricing may have a short-term unintended and somewhat unpleasant consequence: You attract some customers whose online shopping homework has only just begun. That is, you may find yourself wrestling with customers that recognize your price is competitive, but haven&#8217;t shopped other dealers to validate, for themselves, [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/07/13/its-not-always-easy-at-the-top/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Drive More Traffic Using Keywords Differently</title>
		<link>http://www.dalepollak.com/2009/06/26/how-you-can-drive-more-traffic-using-key-words-in-a-different-way/</link>
		<comments>http://www.dalepollak.com/2009/06/26/how-you-can-drive-more-traffic-using-key-words-in-a-different-way/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 15:37:30 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Automobile]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[car dealers]]></category>
		<category><![CDATA[Car dealership]]></category>
		<category><![CDATA[Cars.com]]></category>
		<category><![CDATA[Model]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Vehicle Identification Number]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=363</guid>
		<description><![CDATA[
			
				
			
		

It wasn&#8217;t all that long ago that online advertising was relatively new. Today, as online buying becomes increasingly sophisticated, it&#8217;s not uncommon for online buyers to go beyond make and model in their used vehicle searches to include keywords such as &#8220;repair records included,&#8221; &#8220;garage kept&#8221; and &#8220;one owner car&#8220;. 
I had a conversation with [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/06/26/how-you-can-drive-more-traffic-using-key-words-in-a-different-way/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Call for Internet Metrics</title>
		<link>http://www.dalepollak.com/2009/06/12/call-for-internet-metrics/</link>
		<comments>http://www.dalepollak.com/2009/06/12/call-for-internet-metrics/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 20:04:00 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=352</guid>
		<description><![CDATA[
			
				
			
		
Over the last few months I&#8217;ve been researching and writing about the internet metrics that drive retail automotive success. I have to say that I&#8217;m fascinated and even intoxicated by the fact that I&#8217;m beginning to understand which activities correlate to consistent retail success.
I need, however, more data in order to strengthen my model and [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/06/12/call-for-internet-metrics/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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