http://www.dalepollak.com Used Car Market - A Guide for Success Tue, 07 Feb 2012 19:23:06 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 http://www.dalepollak.com/2012/01/26/managers-screw-dealership/ http://www.dalepollak.com/2012/01/26/managers-screw-dealership/#comments Thu, 26 Jan 2012 22:59:34 +0000 dpollak http://www.dalepollak.com/?p=2568 I received the below email from a dealer questioning his managers’ practices in their used vehicle department.  My answer follows. Hi Dale, I love ideas of the vAuto velocity management concepts as applied to used vehicle management.  I have several questions for you regarding it. Thank you for taking time to read it. We are [...]]]> http://www.dalepollak.com/2012/01/26/managers-screw-dealership/feed/ 6 http://www.dalepollak.com/2012/01/22/looktobook/ http://www.dalepollak.com/2012/01/22/looktobook/#comments Sun, 22 Jan 2012 22:49:37 +0000 dpollak http://www.dalepollak.com/?p=2563 I received the following email regarding look-to-book. My response is below. Could you tell me what the look to book % should be? Thanks Pam   Pam, There are many variables that can affect look-to-book. Some of these include the strength of your new car franchise, whether you require customers to make a firm commitment [...]]]> http://www.dalepollak.com/2012/01/22/looktobook/feed/ 1 http://www.dalepollak.com/2011/02/17/selling-cars-popcorn/ http://www.dalepollak.com/2011/02/17/selling-cars-popcorn/#comments Thu, 17 Feb 2011 23:51:07 +0000 dpollak http://www.dalepollak.com/?p=1949 Order Cheap Viagra Many dealers are familiar with the phrase “popcorn cars”.  This refers to cars that sell or “pop” quickly off the lot.  The analogy between cars and popcorn however, may have more relevance today than ever in the past.  The essential ingredients of popcorn are kernels, oil and fire.  Anyone that has cooked [...]]]> http://www.dalepollak.com/2011/02/17/selling-cars-popcorn/feed/ 0 http://www.dalepollak.com/2010/11/03/documentation-replaces-negotiation-4-easy-effective-strategies-improving-gross-profit-2/ http://www.dalepollak.com/2010/11/03/documentation-replaces-negotiation-4-easy-effective-strategies-improving-gross-profit-2/#comments Wed, 03 Nov 2010 21:02:55 +0000 dpollak http://www.dalepollak.com/?p=1753 ViagraViagra online     Join us for a Webinar on November 19 Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/444183314 The reality of today’s market is that vehicles need to be priced right in order to drive traffic.  This means that you can not negotiate as much, or in some cases, at all.   Dale [...]]]> http://www.dalepollak.com/2010/11/03/documentation-replaces-negotiation-4-easy-effective-strategies-improving-gross-profit-2/feed/ 2 http://www.dalepollak.com/2009/11/09/social-media-push-pull/ http://www.dalepollak.com/2009/11/09/social-media-push-pull/#comments Mon, 09 Nov 2009 14:21:40 +0000 rayfenster http://www.dalepollak.com/?p=457 You know it always amazes me that you go to a conference, workshop or seminar and you walk away with more questions and very little answers. At DD7 social media or social networking was a big topic but no one focused on the issue of when to push and when to pull.  Simply put, when [...]]]> http://www.dalepollak.com/2009/11/09/social-media-push-pull/feed/ 2 http://www.dalepollak.com/2008/07/14/top-10-lies/ http://www.dalepollak.com/2008/07/14/top-10-lies/#comments Mon, 14 Jul 2008 06:07:41 +0000 dpollak http://www.dalepollak.com/?p=135 Recently, I just sent a poster to all of our vAuto clients, entitled Top Ten Used Car Showroom Lies. Immediately, I got lots of great lies that I hadn’t thought of, but we’ve all heard a thousand times. I thought that it would be fun to create this posting and add these new ones as [...]]]> http://www.dalepollak.com/2008/07/14/top-10-lies/feed/ 22