About vAuto
vAuto was founded in 2005 by auto industry veterans who recognized a need to improve both profit and turn in pre-owned automotive departments throughout the United States. vAuto introduced the industry’s first and only vehicle scoring system which provided financial insight into the key inventory management decisions that dealers make everyday.
In 2007, vAuto launched a revolutionary new system in response to the rapidly changing market for used vehicles. The vAuto system has evolved into a suite of solutions that deliver a better way to price, appraise and stock pre-owned vehicles.
Each vAuto tool is powered by the industry’s first “days supply” for pre-owned vehicles. vAuto monitors the market to deliver the most comprehensive competitive data offered in the automotive industry. Dealers can now benchmark every vehicle against its direct competition and make key decisions based on real-time supply, demand and price sensitivity in their market.
Although most dealers find the system easy enough to learn within a single training session, vAuto is committed to supporting its customers’ ongoing success. vAuto provides ongoing training, proactive coaching, and 24/7 support to ensure that our customers’ staff uses each tool to its fullest potential.
Many of the most successful dealerships in the country are currently using vAuto to compete more effectively than ever. Visit our newsroom or read some of our customers’ success stories to see how dealers have experienced dramatic increases in showroom traffic, gross profit and turn using vAuto.
vAuto is headquartered in Oak Brook, Ill., with research and development facilities in Austin, Tex. In 2006, Bain Capital Ventures provided capital to support vAuto’s rapid growth. Bain Capital is one of the world’s leading private equity firms with over $50 billion in assets under management.

{ 7 comments }
My first tool used for merchandising, pricing, appriaising, and stocking was Vauto. What an eye opener and what a great tool. And to Dale what an excellent book. All that I can say is Thank you.. it's made me a leader in the industry.
Your “Red Wagon” app on iTunes for the iPhone/iPad should state that you can't use any functions of the application without a log on and password obtained from another site, and at what cost. You lost my interest with the dishonest approach.
Hey, I want to personally extend my apology and assure you that I have no intention whatsoever of being deceptive. The whole iTunes mobile application process is new for us, and we are learning the ropes. I would be happy to reimburse the $2.00 that you spent and/or help you become a Red Wagon licensed user. Please feel free to contact me directly at 630-343-9016. Again, please accept my apology,
Thanks,
Dale
Recently, in Febuary I beacame the used car manager at a Toyota store. Previously I was a sales manager and got a promotion as I have been here for 3 and a half years and had some success desking and closing deals and overlooking finance and the sales consultants. I was excited about the new challenge and needed some insight as I have never managed a used car department. In March I got a chance to go to a seminar which was hosted by Dale Pollack and Bill Reidy on Vauto. My GM and I decided after the seminar to move ahead and purchase the system. The results are fantastic. We went from 3 to 1 new to used to about 1 to 1. Since the purchase I have a mentor, Dave Rinaldi, who has conference calls with me and helps manage my inventory. We are currently turning our retail inventory 16.8 times a year as compared to 8 in the past. The results were immediate. Our average days in inventory went from 48 down to 22. And get this OUR GROSS per unit stayed the same on double the units! Velocity is the only way to be in the used car business today. Thank you Dave for all your help and lets keep improving. Thanks Dale for your presentation and product and I'm still waiting for you to come to our store as per our conversation in March!
Brad,
Wow, congratulations. Your success is phenomenal. I think that the fact that you assumed the position of UCM and found the Velocity Method of Management about the same time, speaks volumes about your success. In other words, there is very little about used car management that you had to unlearn and let loose of. Your story serves as an inspiration to both me and others. Keep up the great work and please forgive me for not yet visiting. I'll ask my assistant, Susan to reach out to you and see if we can't find a time that works. Thanks, and again, congratulations.
Dale
Recently, in Febuary I beacame the used car manager at a Toyota store. Previously I was a sales manager and got a promotion as I have been here for 3 and a half years and had some success desking and closing deals and overlooking finance and the sales consultants. I was excited about the new challenge and needed some insight as I have never managed a used car department. In March I got a chance to go to a seminar which was hosted by Dale Pollack and Bill Reidy on Vauto. My GM and I decided after the seminar to move ahead and purchase the system. The results are fantastic. We went from 3 to 1 new to used to about 1 to 1. Since the purchase I have a mentor, Dave Rinaldi, who has conference calls with me and helps manage my inventory. We are currently turning our retail inventory 16.8 times a year as compared to 8 in the past. The results were immediate. Our average days in inventory went from 48 down to 22. And get this OUR GROSS per unit stayed the same on double the units! Velocity is the only way to be in the used car business today. Thank you Dave for all your help and lets keep improving. Thanks Dale for your presentation and product and I’m still waiting for you to come to our store as per our conversation in March!
Brad,
Wow, congratulations. Your success is phenomenal. I think that the fact that you assumed the position of UCM and found the Velocity Method of Management about the same time, speaks volumes about your success. In other words, there is very little about used car management that you had to unlearn and let loose of. Your story serves as an inspiration to both me and others. Keep up the great work and please forgive me for not yet visiting. I’ll ask my assistant, Susan to reach out to you and see if we can’t find a time that works. Thanks, and again, congratulations.
Dale
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