Dale Pollak

Focus on doing the right things today, and tomorrow will take care of itself.

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Latest Blog Posts

NADA 2021: A View from the Home Office

February 10, 2021

Like a lot of dealers, I’m missing NADA this year. This year’s NADA would have marked my 52nd trip to the annual gathering of the dealers, part…

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A Better Way to Price Used Vehicles Arrives

January 27, 2021

It’s a big week for vAuto as we unveil ProfitTime 2.0 at the Cox Automotive Experience, a precu…

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Saying Goodbye to the ‘Godfather of Automotive Digital Marketing’

December 30, 2020

If you’ve been in the car business for the past 20 years and wanted to better understand how digital marketing could help your dealership, you proba…

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