How To Drive More Traffic Using Keywords Differently
It wasn’t all that long ago that online advertising was relatively new. Today, as online buying becomes increasingly sophisticated, it’s not uncommon for online buyers to go beyond make and model in their used vehicle searches to include keywords such as “repair records included,” “garage kept” and “one owner car“.
I had a conversation with a long-time friend, Mitch Golub of Cars.com and he confirms that he is seeing this trend in online consumer shopping habits and dealer online merchandising. “Car Dealers have got to go beyond a VIN decode for their vehicle descriptions. These types of keywords are going to become more and more important.”
I believe we have got to put the necessary time and effort into creating compelling online descriptions. Please let me know your thoughts. How are you hitting online car shopper’s emotional hot buttons?