Marketing Guru Seth Godin Affirms Velocity Management Principles

March 19, 2014

A hat-tip to Velocity dealer CJ Romig of Motor Werks of Barrington, Ill: His “tweet” earlier today brought my attention to a blog post from Seth Godin on “The rotten fish problem.”

Godin’s post is worth the quick read. It succinctly underscores how/why rotten fish, like aging used cars, ultimately undermine a retailer’s profit and sales potential. Godin’s riff is essentially the same analogy Brian Benstock of Paragon Honda, New York, shares to describe his turn-and-earn success as a top-performing Velocity dealer.

Two key take-aways—retail the fish before they rot, and great minds definitely do think alike.