Stockwave Starts Out Strong

February 26, 2016

I think we can all imagine a moment when you feel the collective energy of a lot of people.

Maybe it’s in church, at a concert or even on a conference call.

It’s that moment when you say to yourself, “Wow. This is exciting. I’m part of something much, much bigger than just me.”

That’s how I’m feeling as I reflect on Stockwave, and the combined enthusiasm and support this innovative tool has received the past several weeks from all corners of Cox Automotive.

Here are just a few of the impressive things we’ve accomplished together as we’ve rallied around Stockwave as a shared priority:

Dealer Interest. Through conversations with dealers by Cox Automotive’s Manheim, Media, Next Gear and Software field teams, we’re seeing strong interest from dealers. The Stockwave team has been busy following up, encouraging dealers to register for Stockwave webinar demos that begin March 1.

Media coverage. Thanks to the collective efforts of PR teams across Cox Automotive and a Detroit media tour, Stockwave has earned ink in AutoRemarketing, and we expect coverage in Automotive News and WardsAuto’s Dealer Business magazine

Industry events: Stockwave got front-and-center attention at the recent Digital Dealer and CBT News conferences. I had the privilege of sharing Stockwave directly with dealers at both events. Their response? Enthusiastic and encouraging.

Auction awareness: A couple weeks ago, my Facebook page blew up, and I wasn’t sure why. Then I remembered: It was Facebook Friday for Stockwave at Manheim. Team members across the country lit up their Facebook pages with the Stockwave message. My fingers got tired responding to all the posts. Better still, we’ll soon have Stockwave posters, floor clings and other awareness-building collateral at Manheim locations across the country—all part of our effort to build in-the-lane awareness.

The list goes on and on.

The fact is, the Stockwave team and I are grateful and humbled by the growing interest and support for Stockwave. It’s going to be an exciting launch at NADA!